Target Market Expansion – Why?
While the great discussion over using English as the sole language of these United States rages on, the more pragmatic amongst us concentrate on the target market expansion aspect of this fact: over 37 million people in the United States speak Spanish as their first language.
Because of the North American Free Trade Agreement, many American manufacturers translate their product labeling into Spanish and French so that these two languages appear alongside English. Besides the businesses that have always catered to Hispanophone immigrants, an increasing number of mainstream American retailers now advertise bilingually in Spanish-speaking areas and offer bilingual, English-Spanish customer services. One common indicator of such businesses is Se Habla Español which translates into “Spanish is Spoken”.
There is a faster, cheaper and easier way of catering to these demographics than hiring Spanish or French speaking staff and providing customer service in those languages. Your target market expansion can easily be done through translating your website into Spanish and French and advertising your goods and services.
The single truth is – You have to speak the language of your customers. Common Sense Advisory, a research firm, surveyed web consumers to learn about how language affect their purchasing behavior and here is what they found:
- 72.1% of consumers spend most or all of their time on websites in their own language.
- 72.4% of consumers said they would be more likely to buy a product with information in their own language.
- 56.2% of consumers said that the ability to obtain information in their own language is more important than price.
Apart from the immediate benefits of expanding your market to the Spanish or French speaking population of the United States, translating your website can also test the marketability of your goods or services in the Spanish speaking countries of the Americas or the French speaking Canada.
Many people overlook the importance of their websites as a marketing and 24/7 sales tool. You can supercharge its reach by simply allowing it to communicate to a brand new audience.
Target Market Expansion – How?
Translating your website into Spanish or French might seem like a challenge. Here at Link Translations we are experts in Spanish Translation, French Translation and Website Localization services. Our service is all encompassing and ends with us delivering you a perfect replica of your website in the desired language.